Infographics on the rise

Infographics, like the one on this page, are gaining ground on regular photos for marketing. Why not? Take your subject matter and turn it into something that is a little more entertaining than a boring photo or mere words. You do not have much time to either get someone’s attention or lose him. Having interesting artwork can make the difference.

As memes have become more popular, infographics followed along with B2B (business to business) messages. At a glance, a person can see the article’s subject matter. Then, he can make the decision to read or to move along to something else. Because my background is in graphics, I find the use of infographics a fun way to get my message to others. Because the graphic work is a jpg or gif file, the image can be pinned on Pinterest.

Often times, I take some base clipart and add my own spin. I’ve always been a huge fan of collage and taking pieces of art and putting them together in a graphic is a little collage-y. I didn’t realize I was such a trendsetter until I started reading about infographics in the news lately.

Since the beginning of this blog, I’ve been custom designing little graphics to make my point. Who knew? What I thought was a quick little flourish on my blog, is now becoming a serious marketing technique. Without getting an advanced degree in graphics, you should be able to find some clipart (I subscribe to a service) and then embellish it to illustrate your content. If not, I’m available for consultation at a reasonable price.

As You Tube, Pinterest, Instagram and memes are snowballing in popularity, the visual media is nearly as important as the written words. Make sure if you are using artwork in anything you do, like your website or blog, that you have permission or pay for the art you use. If not, you can get yourself into trouble with copyright infringements. Better yet, draw your own images or take your own photos.

It seems like every day the social media possibilities are changing or growing. As a B2B owner, freelancer or subcontractor, you have to change with the times. You only have a couple seconds to get someone’s attention or they will click on to the next item. If you have read all the way to this point – thank you!