I met a prospective new client last week and we found out we
had a lot in common in our personal lives. That can make a deeper connection
with a client, better than simply making a sales pitch. And, she hired me on
the spot. That does not always happen.
Finding a niche market might for your business could
incorporate discovering new business associates with common interests. As an entrepreneur, you
should always think about any social occasion as a networking occasion. Without
being “salesy” or pushy about it, you can talk about what your business does
with people anywhere at any time. You might find new avenues to marketing your
business.
Certainly, there are times when you walk in the door,
present your information and the client will either hire you or not. But when
making a deeper connection with the person, you feel more like friends and less
like business associates.
According to some business coaches, you need to make the
prospective client know and like you before they will hire you or buy your
products. Finding common ground is a great way to persuade them that you are
worth hiring.
Personally, I prefer to work with clients whom I like as
people. It is only natural to feel that way. I’m an animal lover, other animal
lovers make good clients for me because there is an understanding that goes
beneath the surface of the business relationship.
Does that mean you should never work with individuals or
companies that share nothing with you? Of course not, common ground just makes
the relationship easier.
I have many clients whom I have never met. We communicate
solely through email and I know nothing about their personal lives. I get along
with them just fine, however we do not share a deep connection. If they found a
better deal, they would probably drop me in a heartbeat. Not so for people with
whom I have a more personal connection.
Get to know a little bit more about your prospective clients
and you just might end up with more business.
