Use images to your advantage

In cyberspace, much like real life, image is everything. Do you have your logo or a photo on all of your social media pages? The black silhouette on LinkedIn or Facebook and the empty egg on Twitter give people the impression that you are either new to the site or inactive.
A professional studio photo is best, but really just having some kind of image is better than nothing. Put your business logo if you do not want to show your face. If you do not have a logo, use a photo, illustration or icon of something that relates to your business.

If you repair cars, you could have a photo of a car. A chiropractor could show an image of a spine. Computer programmers can have an image of a computer. You get the idea.

Let your clients and prospective clients see that you are an active business and post on your page often. People love photos, videos and infographics. Instead of posting a statement, add an image to pique the interest of your audience. These images help to shape your brand. This is not just for your Facebook page, your website should have images as well. 

You have only a few seconds to get the attention of your prospective client. Photos work really well to help grab people and keep them on your page.

Do you have Google Analytics? I’ve talked about this before. If you do, check out your website’s bounce rate. That is when a person only looks at your main page and “bounces” rather than looking at other pages on your site. In print media, this is the equivalent of someone reading a front page news story and then going to the page where it is continued. If they “bounced,” they would only read what is on the front page.

Are you grabbing people’s attention? If you are, you will have a low bounce rate. If not, you need to figure out what your prospective clients want to see and give it to them. Add images that relate and add them often to get the best response to your website, social media pages and blog.

Great content gets great results

Most websites are full of words, but how good is that content? Some sites have SEO (search engine optimization) articles that, while they have all the necessary keywords, the articles either do not make sense or the keywords are over used. The articles seem wordy and walk around the subject, never actually getting to the point.

Conversely, sites with interesting, interactive or unique content will grab the attention of the reader and urge them to read more. People return to those sites over and over again.

One of the easiest ways to grab attention is to change the information on the site. Of course, that is how blogs work. Hopefully, you update your blog often to keep people coming back. Giving high value content entices people to the site.

Content does not have to be words. Everyone loves a good photo or piece of artwork. Add graphics, photos or infographics to your pages, follow up by using Instagram and Pinterest to promote them. You will see more activity on your page.

By using Google Analytics, you can see what social media works for you and what does not. Just add the code to your website and you can start using this tool free of charge. If you use Blogger for your blog, there is a built-in Blogger version of Analytics that is already in use. You can find it in the “overview” section and it is called “stats.” If you use social media, you really need to make sure it is working and if not, change what you are doing.

Infographics on the rise

Infographics, like the one on this page, are gaining ground on regular photos for marketing. Why not? Take your subject matter and turn it into something that is a little more entertaining than a boring photo or mere words. You do not have much time to either get someone’s attention or lose him. Having interesting artwork can make the difference.

As memes have become more popular, infographics followed along with B2B (business to business) messages. At a glance, a person can see the article’s subject matter. Then, he can make the decision to read or to move along to something else. Because my background is in graphics, I find the use of infographics a fun way to get my message to others. Because the graphic work is a jpg or gif file, the image can be pinned on Pinterest.

Often times, I take some base clipart and add my own spin. I’ve always been a huge fan of collage and taking pieces of art and putting them together in a graphic is a little collage-y. I didn’t realize I was such a trendsetter until I started reading about infographics in the news lately.

Since the beginning of this blog, I’ve been custom designing little graphics to make my point. Who knew? What I thought was a quick little flourish on my blog, is now becoming a serious marketing technique. Without getting an advanced degree in graphics, you should be able to find some clipart (I subscribe to a service) and then embellish it to illustrate your content. If not, I’m available for consultation at a reasonable price.

As You Tube, Pinterest, Instagram and memes are snowballing in popularity, the visual media is nearly as important as the written words. Make sure if you are using artwork in anything you do, like your website or blog, that you have permission or pay for the art you use. If not, you can get yourself into trouble with copyright infringements. Better yet, draw your own images or take your own photos.

It seems like every day the social media possibilities are changing or growing. As a B2B owner, freelancer or subcontractor, you have to change with the times. You only have a couple seconds to get someone’s attention or they will click on to the next item. If you have read all the way to this point – thank you!