It seems that every day a new social media platform arrives on the scene. Trying to figure out which ones work best for your business can be confusing. It does not matter whether your business is business-to-business or business-to-consumer. Here are some clues to help with the decisions.
Everyone can benefit from the mass appeal of Facebook and
Twitter. There are so many people on these sites that you can use the shotgun
approach to finding business. That is when you send you message to so many
people, a percentage of them must be
interested. You Tube also has a wide appeal, but you have to have to create
interesting videos that people want to see.
If your business can show before and after” photos like
home improvements, makeovers, dog grooming, etc., the more visually oriented
platforms will work great. Pinterest, Instagram, YouTube and Vine are excellent
ways to let the visuals do the talking. For businesses that are creative, like
illustrators, photographers and web designers, the visually oriented apps are
your best bet. Show off your work!
An accountant, lawyer or medical practice can benefit from
using blogs. A blog can be more targeted, especially if you use appropriate
bookmarking sites to spread the word. Blogs can have a mass appeal as well,
especially if you have a topic that is appropriate for a wide audience. By
offering tips, you let readers know you are an expert in your field.
All social media helps you get your business name in front
of an audience every time you post. Conversely, if you only post occasionally,
you are losing that audience. By using the right social media platforms, you
will become a household name. Once that happens, people will begin to think of
your business when they need to hire someone in your field or make a purchase.
