You are receiving this monthly newsletter
because of a relationship with Holli Friedland and/or Social Squids. I
hope you enjoy it and find some value in what you read here. Feel free
to pass The Ink Slinger along to anyone you think might enjoy it.
To succeed with your social media accounts, be consistent and post often.
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Handy app of the month PayPal Here
If you use PayPal, adding PayPal Here is a helpful addition. The regular
PayPal app only allows you to accept payments from people who have a
PayPal account. With PayPal Here, you can order a free card swiper that
allows you to accept payments on the spot from anyone with a credit or
debit card. There is no monthly charge, just PayPal’s normal fees for
accepting a payment.
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Why blog?
Blogging… do I have to? I hear this often from business owners.
Blogging is a critical tool to market your business. One goal of every
business owner is to have a website ranked highly by Google and other
search engines. An inactive page, even if it is highly ranked today,
will fall if it is not updated regularly. By having a blog on your
website, you are adding content and making the search engines take
Keyword saturation used to be the end all of SEO (search engine
optimization). It is a little less important to the ranking process now,
but using keywords or key phrases in your blog and web pages, will
certainly help your website gain popularity.
In the beginning, pick topics that are easy for you. These topics are
critical to your business and you already know them inside and out,
making the writing easier. Here are some other blog ideas:
Successes and how you achieved them
Failures and how you dealt with them
Common problems in your field and how you overcame them
Tips, tricks and shortcuts (everyone loves these!)
Find well-know people in your field for guest blogging
Something fantastic you discovered and would like to share
Your blog can serve you in multiple ways. After a blog is written, the
major points can be used for social media posts. Larger chunks of blogs
can be used in newsletters. Some businesses will even take blogs or
newsletters and put them together for a book to give away or sell.
Social Squids offers writing for newsletters, web content, blogs,
graphics for print or online, social media, website design and
updating. We have far-reaching tentacles!
Last week I found myself in an awkward situation. Maybe you have been there a time or two yourself. Here is my story...
This morning I am sitting in Starbucks for the second time
waiting for someone who has not shown up. It is my second attempt on an
appointment with this person and getting together was his idea. He seemed rather
embarrassed when I talked to him after he missed the first appointment and here
I am again. I really thought he would show up this time.
How many appointments do you make with someone and how long
do you wait before you bail? This is someone I’ve known for over a year, but we will not be working together at this point. And, I feel like I can't refer people to someone who doesn't feel I am important enough to keep an appointment.
To make matters worse, one guy is talking loudly on his cell
phone and a couple is having a conversation with someone on speaker phone. The loud guy is talking to his appointment who did not show up either. I clearly heard him say, "That's okay. Whenever you can get here is fine."
have resorted to my headphones, which I don’t like to do because I’m liable to
start singing without realizing it. That will not be good in any way.
What is the protocol for being on time?
In my opinion, you
should always be 5-10 minutes early. Then you are never late. I get into panic
attacks if I am stuck in traffic and I think I’m going to be late for anything,
even if it’s just dinner with good friends and there is no time constraint.
Maybe that’s just me.
In the age of cell phones that have alerts to let you know
an appointment is coming up or reminders that can let you know you need to do
something, there is really no excuse.
When I first contacted the guy after
missing the first appointment, he doubted me, checked his phone’s calendar and
admitted I was right. Ouch. Doubting me? That hurt right off the bat. I should
have just said forget it, but I was hoping that we could at least share referrals.
If I’m going to be late, I text or call the person to let
them know. I had an appointment last week and the guy was 30 minutes late. He
messaged me three times letting me know there was an accident on the beltway
and that he was trying to get to the appointment. However, this time I have been disrespected – and for the second time.
Last night I considered sending a reminder email, especially because he missed the first appointment, but I figured we're all adults here and should be able to keep an appointment. Seems like I got that wrong.
I will admit, I missed a doctor’s appointment once. I spent the day with that nagging feeling that I was forgetting
something, but couldn’t remember what it was. Two hours after the appointment,
it hit me. I was embarrassed and felt terrible especially since I would
probably be charged for it. Granted, that was years before Siri was around to remind me. I made absolutely sure I did not miss the second appointment!
Should I be insulted? I am. Should my feelings be hurt? They
are. Should I just chalk it up to experience and enjoy my Starbucks latte? I
should, but I can’t.
OMG. The guy I’m supposed to be meeting just walked in the door and sat down with
someone else six feet away from me. Now I’m really mad and in a completely
awkward situation. I have no idea what to do. I feel like a complete idiot. I am embarrassed, although I should not be.
This is crazy. I should not have started writing this and instead left when I
had a chance for a clean break.
Life sure does throw me curve balls. Did he see me sitting
here with my headphones and typing away at my keyboard or was he focused on his
OTHER appointment with the loud guy I heard talking on the phone earlier.
Apparently, he forgot that appointment too. I am seething…
This has become too
angry to be a blog. It has become a rant.
The guy didn’t even go up and get coffee, offering me an
escape route. I am trapped like a wounded animal. Being generally
non-confrontational, I am at a loss. I just want to escape with what little
dignity I have. At least his back is to me as I contemplate my predicament.
What would you do if you found yourself in this situation?
In the wake of the events of the past few weeks, many people
throughout the world are realizing just how precious the right to freedom of
speech is. As Americans, we sometimes take this right for granted. Between the
terror events in France and the Sony movie The Interview, we are now seeing how some other people view our
In my business, I have the opportunity to write about a wide
range of topics. The most controversial I have gotten in my work has been
organizing your clothes closet or picking a team that might win tomorrow’s game.
But I know I have the right to write about whatever topic I chose. This is not true for
As a college intern, I worked
at a Baltimore television station during the American hostage crisis in 1979
that took place in Iran. It was an exciting yet scary time to be in the news
business. The Associated Press and United Press International alarms were
ringing in what we called “the wire room” all evening, every evening with news
updates and bulletins. Every time the alarm went off, my heart jumped.
Back then, we didn’t have a 24-hour news cycle, social media
or cell phones. Okay, maybe there were cell phones, but they were about the size of a
shoe box and few people owned them. At the TV station where I worked, they
didn’t even have computers. We typed on typewriters with large keys so the
stories could be put directly into the teleprompter for the anchorman.
As a young adult, it was the first time I was exposed to terrorism. I also learned a lot about patriotism and freedom during my internship. It has been a long road from that job to creating Social Squids, but freedom of speech has been there all along.
With the technology of today, people use freedom of
speech and social media to instantly send images and words to the world. With
this freedom people have gotten themselves into all kinds of trouble from “sexting” to
sending out things by accident. Of course, many also use it for sending funny, informational, inspirational or newsworthy
As citizens of the world and especially as writers, we
should remember how precious this freedom is. Some people have paid the ultimate
price. We should take advantage of our freedom of speech and use it wisely.