One way to attract people to your business is to create great content on your social media sites. Whether it is a silly meme or a serious article, you need to do things that bring awareness to your brand. The difficulty lies in making statements that get you noticed by your target audience.
Is it funny? People love looking at funny pictures and anecdotes. There is plenty of funny material out there, just make sure that you use something that is not copyright protected. There is nothing funny about taking someone else’s work and using it as your own. Silly situations that are highly unlikely or even impossible, make the viewer smile, which helps them to like you.
Inspire your target market. Sometimes the post can be a statement or blog that gives your audience something to ponder. Inspirational quotes are popular ways to get attention. Maybe the quote hits home with someone you know and want as a client.
Does your status update have the wow factor? If you post information that some people find unbelievable, but yet is true, you can attract a lot of attention. People, some of whom are potential clients, like to make comments on and forward posts that contain impressive information.
Other posts pull at your heartstrings. Sad puppies than need homes, veterans who are out of work or homeless people are issues that bring up emotions in most people. Those deep feelings bring attention to your post.
If your comments are not politically correct, you may end up with the wrong kind of attention. You want to make people smile or think, not incite a riot. Stay away from religion, politics and current events that are highly polarized. You can certainly post that information on your personal pages, but you do not want to alienate any group on your business pages.
All in all, people respond to content that pertains to them. If it is interesting, funny or emotional to your friends, connections, followers or people who like you, the relationship is there. Try to correspond with your audience as often as possible, daily if you can manage it.