One way to attract people to your business is to create
great content on your social media sites. Whether it is a silly meme or a
serious article, you need to do things that bring awareness to your brand. The
difficulty lies in making statements that get you noticed by your target
audience.
Is it funny? People love looking at funny pictures and
anecdotes. There is plenty of funny material out there, just make sure that you
use something that is not copyright protected. There is nothing funny about
taking someone else’s work and using it as your own. Silly situations that are
highly unlikely or even impossible, make the viewer smile, which helps them to
like you.
Inspire your target market. Sometimes the post can be a
statement or blog that gives your audience something to ponder. Inspirational
quotes are popular ways to get attention. Maybe the quote hits home with someone
you know and want as a client.
Does your status update have the wow factor? If you post
information that some people find unbelievable, but yet is true, you can attract
a lot of attention. People, some of whom are potential clients, like to make comments
on and forward posts that contain impressive information.
Other posts pull at your heartstrings. Sad puppies than need
homes, veterans who are out of work or homeless people are issues that bring up
emotions in most people. Those deep feelings bring attention to your post.
If your comments are not politically correct, you may end up
with the wrong kind of attention. You want to make people smile or think, not
incite a riot. Stay away from religion, politics and current events that are
highly polarized. You can certainly post that information on your personal
pages, but you do not want to alienate any group on your business pages.
All in all, people respond to content that pertains to them.
If it is interesting, funny or emotional to your friends, connections,
followers or people who like you, the relationship is there. Try to correspond
with your audience as often as possible, daily if you can manage it.
