People, especially the 18-35 demographic, are using their
cell phones more and computers less. Ads are showing up everywhere in the
mobile realm.
Twitter, Facebook, LinkedIn, Pinterest and Instagram are
leading the pack for social media right now. Of course, that can change almost
overnight with social media. Because of the nature of the beast, things happen
in an instant.
To keep your business on the cutting edge of the social
media revolution, you need to be active. Whether or not you advertise on social
media sites is up to you, but you should get involved in some way if you are
going to keep up with your competitors.
What will happen in the coming months? No one really knows.
Little apps or sites that no one uses now, might just be the biggest thing
since Facebook. Social media users are fickle.
Check your Klout.com score. See how you stack up against
your competition. Get analytics for your website and see if your clients are
coming from social media sites and whether they are using computers or phones
to reach you. Look at your website on a mobile phone and see if it looks the
same as on your computer.
Let’s say goodbye to 2013 and welcome faster, more sleek
apps, social media and mobile sites in the coming year.
