Tuesday, August 21, 2012

Social media: worth the trouble or not so much?

There has been a lot of talk lately about whether or not social media actually works as a method of marketing. Some large companies have over 100 social media accounts. Each division or section of the business has its own complement of social media sites. Obviously, large companies find value in social media.

Are you using LinkedIn? According to SocialMedia B2B, “LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook.”

In other words, if you are not using LinkedIn, you should start! Don’t wait for an engraved invitation. The groups on LinkedIn work wonders in networking. Join as many as you feel are relevant to start networking right away.

Nonprofit organizations and colleges are some of the biggest users of social media. They take advantage because they are always looking for inexpensive ways to do their marketing. Other businesses make the mistake of always they have to spend a lot on marketing in order to get a good return on investment. Entrepreneurs and every business should use social media to the max. Other forms of marketing can be combined with social media to bring the right mix for your business.

A You Tube channel with videos, even if you only have a few, is really helpful in this visual world. Your clients begin to build a bond with you through videos. As they learn more about you and your business, they will begin to like and trust you. Then, hopefully, they will buy from you too.

Keep active and post often or you will be wasting the effort. Posting every now and then does nothing to help promote your brand. The more you post, the more friends, follows and likes you will get and that means you are reaching more people. So, get cracking! Start building your brand and growing your business.

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