Tuesday, December 18, 2012

Instagram’s latest policy may cause them to go extinct

After all of the great times we’ve had with Instagram, the latest news might be the end of the popular app. Starting mid-January, Instagram, which was recently purchased by Facebook, has the rights to use any photos posted on the app. They can even use the photos for the purposes of advertising their product or selling photos without even giving any credit to the person who took the photo. What’s up with that? 

This is a perfect example of how social media can create change in a company. People have about a month to start bombarding Instagram with angry messages about how they want their photos to belong to them and not to be used or sold without compensation. 

Recent updates have given more options to the Instagram app. They added another photo style and changed the look of the program. This is supposed to make it more attractive to users. But the idea of the program selling photos without compensating or even acknowledging their users seems a bit unfair. There are plenty of other companies, like Hipstimatic, will be happy to have new users switch to their product.

I noticed that a few of my Facebook friends posted that they closed their Instagram accounts today. National Geographic has suspended posting photos as of this evening. I have a friend who is a photographer for them and he makes crazy money on each photo. Knowing that Instragram can use photos for free that after they pay tons of money to their photographers is going to keep them from posting anything. Their pictures were honestly the most amazing things I’ve seen on Instagram [not including family stuff].

This situation is quite a big deal in the realm of social media. A lot of people promote their businesses by using this app, but are not going to give Instagram free access to photos they pay to use themselves.

You have until January 16, 2013 to quit using the app or accept the fact that your photos are no longer your own. There are other, not as popular photo apps, that can be used instead. Whether Instagram changes their policy may depend on complaints and whether or not people jump ship and stop using this app.


  1. Wow, this is truly amazing. I don't use instagram at all in my marketing efforts, not even for my personal use and I definitely wont start to now. I agree, I think it's rather unfair for them to take away the ownership of users photos. Was this before or after Facebook bought them out? Either way, they should seriously reconsider this, or else they'll loose a TON of users, money and will eventually become extinct. Thanks for sharing this on BizSugar.com.


  2. Thanks for your input!
    I don't use Instagram for business much, mostly just for personal amusement. But when I saw last night that National Geographic is going to stop using it, I started to think about it.
    Maybe if there is enough pressure, they will change their policies. This happened after Facebook bought them because it doesn't take effect until next month.