11 ways to make the most of QR codes

QR codes are popping up in all sorts of places. These weird, little, square symbols are the new way to take smart phone users to any web page. How can you use QR codes to help with marketing your business? Here is a list of ways you can make these scannable codes work for you.

Signage: There is only so much space on a sign. QR codes are found on large posters or signs in bus shelters, in bathroom stalls, on public transportation, schools, sporting events or other places where people walk past. Get more traffic by adding a QR code to your sign.

Advertising: Magazine and newspaper ads are using QR codes more and more to encourage people to go to the website of the business to get special offers and company information.

Borchures and flyers: Brochures and flyers can be found on retail counters, left under windshields, in doctor’s offices or handed to people. A QR code can give much more information or take potential clients to a video or slide show.

Packaging: This is a great way to go from someone purchasing your product to someone learning more about the business that produces the product. Get people to go from purchaser to devoted fan.

Name tags at events: Scan in business information about a person on the spot.

Business cards: There is barely any room to write much of a message on a business card. A QR code will let people read the whole company mission.

Real estate for sale signs: As potential buyers see a house for sale, they can stop and scan your QR code, which can take them to a virtual tour or lots of pictures of the interior before they decide to call the agent about the house.

Subscription links: If you have a brochure, sign or flyer and want people to sign up to be on your mailing list. A QR code will quickly get them to the right page.

On an interactive map: A map of an area can add QR codes for readers to get details about interesting landmarks.

On giveaway marketing materials: Key chains, refrigerator magnets, nail files and even pens have little space for more than a logo. Adding a QR code will take them to your site to see details about your business.

RSVP on invitations: Make it easier for people to let you know whether or not they will attend your event with a QR code for yes and another for no.

I need a QR code for my business if you need a QR code for your business.