You are receiving this monthly newsletter
because of a relationship with Holli Friedland and/or Social Squids. I
hope you enjoy it and find some value in what you read here. Feel free
to pass The Ink Slinger along to anyone you think might enjoy it.
To succeed with your social media accounts, be consistent and post often.
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Handy app of the month PayPal Here
If you use PayPal, adding PayPal Here is a helpful addition. The regular
PayPal app only allows you to accept payments from people who have a
PayPal account. With PayPal Here, you can order a free card swiper that
allows you to accept payments on the spot from anyone with a credit or
debit card. There is no monthly charge, just PayPal’s normal fees for
accepting a payment.
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Why blog?
Blogging… do I have to? I hear this often from business owners.
Blogging is a critical tool to market your business. One goal of every
business owner is to have a website ranked highly by Google and other
search engines. An inactive page, even if it is highly ranked today,
will fall if it is not updated regularly. By having a blog on your
website, you are adding content and making the search engines take
Keyword saturation used to be the end all of SEO (search engine
optimization). It is a little less important to the ranking process now,
but using keywords or key phrases in your blog and web pages, will
certainly help your website gain popularity.
In the beginning, pick topics that are easy for you. These topics are
critical to your business and you already know them inside and out,
making the writing easier. Here are some other blog ideas:
Successes and how you achieved them
Failures and how you dealt with them
Common problems in your field and how you overcame them
Tips, tricks and shortcuts (everyone loves these!)
Find well-know people in your field for guest blogging
Something fantastic you discovered and would like to share
Your blog can serve you in multiple ways. After a blog is written, the
major points can be used for social media posts. Larger chunks of blogs
can be used in newsletters. Some businesses will even take blogs or
newsletters and put them together for a book to give away or sell.
Social Squids offers writing for newsletters, web content, blogs,
graphics for print or online, social media, website design and
updating. We have far-reaching tentacles!