People use social media at work and at home, but they also use it on their smart phones and tablets. As a marketing professional, you need to take advantage of that. Have you ever looked at your own website on a smart phone?
Some websites and/or blogs look great on a computer, but not so hot on a phone or tablet. You need to address this as more people are using their cell phones to look up businesses when they are not at home. Your phone number or contact information must be easy to find on your mobile site so people can reach you.
It is not out of the question to create your own app that can be downloaded by your clients. You don’t have to be a bank, sports team or large company to have an app. You can put some handy content on a smart phone app that will encourage clients to keep it on their phone. Give them something useful, reference material that your target market wants and needs to have at their fingertips. Every time the client turns on their phone or tablet, your app is staring them in the face. Your name becomes familiar to them and as they get to know and trust you, they will buy from you.
When you optimize online business listings, like through Bing, allow businesses to register and set up a mobile page. You can promote that on your social media so that people can bookmark your listing for easy access.
Put some thought into how people can use your blog, website and even an app when they are away from home. You might just discover a whole group of people that become new clients.