Every year, and earlier each year, we are inundated with holiday advertising. Bombarded, is probably a better description. Do you think this advertising works? Or, is there so much advertising, that we fog over and don’t hear any of it? Obviously, it works or no one would do it. But, it can be a little overwhelming at times. I saw my first Christmas ad of the year over the summer for K-Mart (I think) and how they brought back layaway this year.
As for marketing, it must continue year round for your
business to succeed. If you only market in
lean times, you will end up with peaks and valleys in your income. What happens
is, people tend to stop marketing when they are busy, so no new business comes
to them. Then, there is a period of time with less work. They begin marketing
again and things pick up again.
If instead, you market your business steadily, work flow will
remain constant. This might sounds silly, but don’t be afraid of having too
much work! You can always farm out some of your tasks. Find a virtual
assistant. Get someone to return calls for you. Hire a freelancer to do some parts
of the job you do not like, or are not your strong suit. Then you can concentrate
on what you do best and your business will grow.
Remember, having tons of work is your ultimate goal.
If you truly want to increase your business, get a plan
together for what to do when work is plentiful. How will you handle an
avalanche of new business? Maybe the part time worker or freelancer who
currently puts in a few hours a week, will turn into your full time staff.
Keep on marketing, no matter what the season. You will
discover a more consistent work flow and better financial results.
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