Most websites are full of words, but how good is that content? Some sites have SEO (search engine optimization) articles that, while they have all the necessary keywords, the articles either do not make sense or the keywords are over used. The articles seem wordy and walk around the subject, never actually getting to the point.
Conversely, sites with interesting, interactive or unique
content will grab the attention of the reader and urge them to read more.
People return to those sites over and over again.
One of the easiest ways to grab attention is to change the
information on the site. Of course, that is how blogs work. Hopefully, you
update your blog often to keep people coming back. Giving high value content
entices people to the site.
Content does not have to be words. Everyone loves a good
photo or piece of artwork. Add graphics, photos or infographics to your pages,
follow up by using Instagram and Pinterest to promote them. You will see more
activity on your page.
By using Google Analytics, you can see what social media
works for you and what does not. Just add the code to your website and you can
start using this tool free of charge. If you use Blogger for your blog, there
is a built-in Blogger version of Analytics that is already in use. You can find
it in the “overview” section and it is called “stats.” If you use social media,
you really need to make sure it is working and if not, change what you are
doing.
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